We're on a mission
to normalise and humanise mental health

With lived experience at our core, we aim to create a society where there is no stigma around mental health and people have clear pathways to support.

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The difference we make

1067

People trained last year

We delivered our Ambassador of Hope training to 1,067 individuals across the UK last year, equipping them to with the tools and knowledge to effectively signpost those who need support and help anyone dealing with a mental health crisis

14K+

Services listed

The Hub of Hope lists over 14,000 services that are regularly monitored following guidance from our quality assurance documents, making it the UK's biggest and most comprehensive mental health service finder

300K+

People supported every year

We help 300,000 users to find and access mental health support through the Hub of Hope every year, averaging more than 25,700 active users every month.

Searches for support

With over a million searches for help a year, we're giving more options of hope to people than ever before and ensuring the pathway to mental health support is clear

1M+

Making mental health support accessible to all

Chasing the Stigma is a national mental health charity on a mission to normalise and humanise conversations about mental health, while ensuring that everyone in the UK can access clear pathways to support, whenever and wherever they need it.

We want to create a society where there is no longer a stigma associated with mental health, where people are as comfortable talking about their mental health as their physical health, and where everyone is able to find appropriate support before they reach a point of crisis, leading to a significant long-term reduction in self-harm and suicide.

We aim to achieve this through our pioneering Ambassador of Hope training services, awareness-raising campaigns and lobbying activities and the provision of the UK’s largest and most comprehensive directory of community mental health services, the Hub of Hope.

Meet our CEO

With lived experience at our core

Chasing the Stigma was established by CEO and founder, Jake Mills, following his own battle with depression and suicide attempt in 2013, at the age of 24.

During his recovery, Jake went public about his mental health issues, speaking out on social media and to regional and national media. As he did, he was flooded with messages from people who were also struggling and who - like himself - found nowhere to turn for help.

Discovering this lack of clear signposting to local and relevant support, and determined to ensure people could find the help they needed when they needed it, Jake began building a centralised database of mental health services.

That database became the Hub of Hope, now the UK’s largest and most comprehensive directory of community mental health services, listing tens of thousands of services for the 300,000+ people who use it each year.

Jake continues to advocate for people with lived experience of mental health issues in the corridors of power, speaking to government, politicians and leaders in the statutory and voluntary sector to drive change in response to mental health. Through his leadership he also highlights the importance of acknowledging that we all have mental health, and empowers people to look after their own, and recognise and support it in others.

What we do

Chasing the Stigma is a national mental health charity with big ambitions; to reduce suicide, to eradicate stigma and to enable everyone in the country to be able to access clear pathways to mental health care.

Founded on lived experience, we want to do things differently, with a new and authentic approach to mental health. We aim to humanise and normalise mental health, actively challenge the stigma associated with mental illness and remove the barriers that prevent people from seeking help through our Hub of Hope.

According to ONS figures, almost three quarters of those who die by suicide each year are not known to mental health services or have not been seen within a year previous to their death. Quite simply, people are dying without accessing the help or support they so desperately need.

Clear and obvious pathways to care are virtually non-existent or not fit for purpose. This simply cannot continue. We have developed the Hub of Hope, the nation’s biggest and most comprehensive mental health database of its kind, to revolutionise the way the general public can access effective pathways to care. Making help and support a click away.

Our vision is to make help as easy as possible to find by making the Hub of Hope the nation’s go-to mental health signposting tool, collaborating with partners across all sectors to establish a consistent and inclusive message around mental health signposting. Alongside this, we are creating true environments of understanding across the UK via our own Ambassador of Hope training programme and our Hope of Hope initiative.

We want to grow together, working collaboratively with as many partners as possible to help save lives across the country. Get in touch by filling out your details in the contact form below.