Who We Are
Chasing the Stigma is a national mental health charity that is committed to normalising mental health. Everybody in the world has mental health, so we make it easy to find help whenever you need it, through the Hub of Hope support app.
We exist because of our lived experience. We are normal people with lived experience of a vast array of mental health concerns, who struggled to find help when we needed it. That’s why we decided to do something about it, when others wouldn’t.
We also create an environment of understanding through our Ambassador of Hope training and campaign for change in attitudes towards mental health, every day.
Our Founder & CEO
Jake Mills is an award-winning stand-up comedian, mental health campaigner and the founder and CEO of Chasing the Stigma.
He established the charity following his own battle with depression and suicide attempt in 2013. From a place of despair and personal turmoil, Jake created the Hub of Hope, a ground-breaking mental health database that has since become the UK’s biggest and most comprehensive mental health signposting tool, revolutionising mental health pathways in the UK.
Described as the ‘Dalai Lama of Mental Health’, by Davina McCall in 2017, after going public about his mental health struggles and recovery, Jake has continued to advocate for those with lived experience of mental health issues, while also highlighting the importance of acknowledging that we all have mental health to look after.
Jake has driven the organisation forward to become one of the fastest rising and well-respected mental health charities in the UK, with the Hub of Hope being recognised at the BIMA, Third Sector Care and Charity Times awards – all within Jake’s first year in post.
In 2018, Jake developed the Ambassador of Hope mental health training programme, a fully accredited and accessible training programme, making it easier for organisations to equip all members of staff with the knowledge to talk about mental health confidently within the workplace. The training has since been rolled out to thousands of participants across a variety of sectors, working with organisations such as the Premier League and Government offices.